Project Overview
For Olivieri's new Gigante Tortelloni, they needed a way to introduce the merge of fresh flavours while maintaining it gigantic size compared to regular tortelloni. In this social and pre-roll animations we presented fresh love between the flavours with a heavy hitting thud.
Credits to BYU Agency for a brilliant strategy and concepts that are hard to forget.
Behind the Scenes
This mixed media production presented lots of challenge with the material. We utilized real honey, cheese and even prosciutto, all of which were melting at room temperature. The end results is a combination of stop frame animation, puppetry and lots of digital manipulation.
