ACLU "Hey! Meet your DA"

The district attorney responsibilities are shrouded state elections. Their job is critical for seeking justice in criminal cases, working to prevent crime, and serve as a leader in the diverse communities they represent.
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The ACLU California wanted to draw attention to this with a call to action for individuals to "Meet you DA." At Elefint's annual Desgn.it sprint, we developed this explainer as part of the campaign
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meetyourda.org

Desgn.it is a design sprint led by Elefint Designs in Oakland California. For three consecutive days, creative leaders work side-by-side select nonprofits to help kickstart a campaign related to housing and homelessness in the Bay Area through multidisciplinary and human-centered design.

After completion, this explainer earned the attention of John Legend who volunteered for the voice over.

https://elefintdesigns.com/desgnit/